THE EFFECT OF SOCIAL MEDIA PROMOTION, BRAND AWARENESS, PRODUCT QUALITY AND PRICE ON PURCHASE DECISIONS AT RAYCHA BOUTIQUE STORE. JEMMA (Journal of Economic, Management and Accounting), [S. l.], v. 9, n. 1, p. 20–33, 2025. DOI: 10.35914/3557. Disponível em: https://ojs.unanda.ac.id/jemma/article/view/3557. Acesso em: 3 nov. 2026.