Pemilihan Strategi Pemasaran Dengan Menggunakan Teknik Quantitative Strategic Planning Matrix (QSPM) (Studi Kasus Pada Hijab Alila Karawang). JEMMA (Journal of Economic, Management and Accounting), [S. l.], v. 3, n. 2, p. 122–132, 2020. DOI: 10.35914/jemma.v3i2.383. Disponível em: https://ojs.unanda.ac.id/jemma/article/view/383. Acesso em: 3 nov. 2026.