PENGARUH PROMOTION MIX DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE DENGAN PERILAKU KONSUMEN SEBAGAI VARIABEL INTERVENING. JEMMA (Journal of Economic, Management and Accounting), [S. l.], v. 4, n. 2, p. 204–216, 2021. DOI: 10.35914/jemma.v4i2.752. Disponível em: https://ojs.unanda.ac.id/jemma/article/view/752. Acesso em: 3 nov. 2026.